From Titan's origin story to five years of export data - a data-led look at the three speeds driving India's Watch Market.
“Made in India: A Titan Story” brought India’s watchmaking journey to the big screen.
The market itself is telling another story – three segments moving at three very different speeds.
Here’s what’s changing:
📈 Overall market: ~5% growth
💎 Premium & luxury: 11-12% growth
🇨🇭 Swiss imports: 18-19% growth
Meanwhile…
📉 Smartwatch shipments fell 34%.
📱 Premium smartwatches (₹20,000+) grew 147%.
Premium watches have gone from less than half of India’s watch spending to nearly 70% in just five years.
One market. Three very different trajectories.
👉 Swipe through to see how we’re reading India’s evolving watch industry.
💬 What surprised you more?
– The rise of Swiss imports or the Smartwatch U-turn?
Read the whole blog here : https://niveshaay.com/blog/indias-watch-market-has-three-different-clocks/
